Analyzing the Marketing Environment • Microenvironment • Macroenvironemnt – Demographic Environment – Economic Environment – Natural Environment – Technological Environment – Political and Social Environment – Cultural Environment The Marketing Environment The marketing environment includes the actors and forces outside ...
MEANING OF MARKETING ENVIRONMENT Marketing environment consists of all those internal and external forces which affect the marketing strategies. Modern marketer realizes that environmental scanning would provide them with continuous interaction between the customers and the business they are in ...
Agenda •The international marketing concept •A brief introduction of international marketing environment •Major obstacles in international marketing •Stages of international marketing involvement International Marketing •It refers to marketing carried out by companies overseas or across ...
Learning Outcomes 1 Discuss the external environment of marketing, and explain how it affects a firm 2 Describe the social factors that affect marketing 3 Explain the importance to marketing managers of current demographic trends 4 Explain the importance to ...
Introduction • In this chapter we – discuss these marketing basics like the marketing plan and components of the marketing mix, as well as target marketing and market segmentation – explore key factors that influence consumer and organizational buying processes ...
Definition “The actors and forces outside marketing that affect marketing mgt’s ability to build and maintain successful relationships with target customers” – Kotler Today's markets change rapidly and marketers need to adopt their strategies and to meet ...
Learning Outcomes 5-1 Discuss the importance of global marketing 5-2 Discuss the impact of multinational firms on the world economy 5-3 Describe the external environment facing global marketers 5-4 Identify the various ways of entering the global marketplace 5-5 List ...
Marketing Environment •The marketing environment consists of forces outside the organization. • Management builds and maintain relationships with target customers. •Environment offers both opportunities and threats. •Marketing intelligence and research used to collect information about the environment ...
Learning Outcomes (slide 1 of 2) 4-1 Discuss the external environment of marketing and explain how it affects a firm 4-2 Describe the social factors that affect marketing 4-3 Explain the importance to marketing managers of current demographic trends 4-4 ...
Company and Marketing Strategy Topic Outline • Companywide Strategic Planning: Defining Marketing’s Role • Planning Marketing: Partnering to Build Customer Relationships • Marketing Strategy and the Marketing Mix • Managing the Marketing Effort • Measuring and Managing Return on ...
1. Explain the concept of marketing and identify the five forces that constitute the external marketing environment 2. Explain the purpose of a marketing plan and identify its main components 3. Explain market segmentation and how it is used in ...
What is Green Marketing • The study of the positive and negative aspects of marketing activities on pollution, energy depletion and non-energy resource depletion. • Green Marketing or Environmental Marketing consists of all activities designed to generate and facilitate any ...
Company and Marketing Strategy Topic Outline • Companywide Strategic Planning: Defining Marketing’s Role • Designing the Business Portfolio • Planning Marketing: Partnering to Build Customer Relationships • Marketing Strategy and the Marketing Mix • Managing the Marketing Effort &bull ...
1. Meaning of International Marketing. • International Marketing: is the performance of business activities designed to plan, price, promote, and direct the flow of a company’s goods and services to consumers or users in more than one nation for ...
Student Discipline Be punctual to the lecture Excuse the lecturer in case want to be late or leave the class early Maintain required level of attendance to sit for the final exam Keep your mobile phones switched of Learning Outcomes ...
MIS-Marketing Information System DATA TYPES Internal Marketing Marketing Acquired Company Data Intelligence Research Databases Determines what information MKT Computer Hardware and managers need, Software then gathers, sorts, analyzes, stores, and distributes the Information for Marketing information to Decisions system users ...
Types of Marketing Information: Internal Data • Large databases collect massive amounts of data from a variety of sources: customer demographic and profile data linked to in-store and online purchasing history, Web site search terms, page views, social media posts ...
Are you green?? 2 INTRODUCTION Concern about environment-public issue. Positive change within consumer's behavior. Green revolution-prevent further damage. Green marketing tools-eco-label, eco-brand, environmental advertisement. Switch consumer’s actual purchasing behavior to buy environmental friendly products. Consumer’s behavior- vary ...
The rural marketing of any product in rural area or out side the city is known as rural marketing. Rural market are become important for economic growth of any organization because rural customers is more then urban customers in developing ...
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