definition the actors and forces outside marketing that affect marketing mgt s ability to build and maintain successful relationships with target customers kotler today s markets change rapidly and marketers ...
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...Definition the actors and forces outside marketing that affect mgt s ability to build maintain successful relationships with target customers kotler today markets change rapidly marketers need adopt their strategies meet new challenges opportunities environmental environment macro technological legal factors e micro l consumer t internal environme supplier p nt company political economic stakeholder socio cultural close its serve larger societal exercise men money material machinery analyzing in context of sri lankan airlines key stakeholders suppliers pressure competitor groups compan y employees unions share channel holders partners creditors intermediaries...