introduction in this chapter we discuss these marketing basics like the marketing plan and components of the marketing mix as well as target marketing and market segmentation explore key factors ...
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...Introduction in this chapter we discuss these marketing basics like the plan and components of mix as well target market segmentation explore key factors that influence consumer organizational buying processes copyright pearson education inc all rights reserved learning objectives explain concept identify five forces constitute external environment purpose a its main how it is used research compare four methods describe process categories markets characteristics business to bb behavior applies small what function set for creating communicating delivering value customers managing customer relationships ways benefit organization stakeholders relative comparison product s benefits versus costs valuebenefits...