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picture1_Marketing Ppt 67665 | Principlesofmarketing 06 Marketinginformationandresearch


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File: Marketing Ppt 67665 | Principlesofmarketing 06 Marketinginformationandresearch
Types of Marketing Information: Internal Data • Large databases collect massive amounts of data from a variety of sources: customer demographic and profile data linked to in-store and online purchasing ...

icon picture PPTX Filetype Power Point PPTX | Posted on 28 Aug 2022 | 2 years ago

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...Types of marketing information internal data large databases collect massive amounts from a variety sources customer demographic and profile linked to in store online purchasing history web site search terms page views social media posts other process called mining computer algorithms for patterns the generate recommendations insights about how increase sales competitive intelligence is that helps marketers members an organization better understand their competitors market dynamics such as product share penetration pricing strategy positioning messaging win loss analysis research systematic identifying opportunities solving problems uses come out collecting analyzing environmental factors examines they affect consumer behavior health economy legal environment trends technology its influence cultural attitudes behaviors perceptions can be essential understanding needs are or aren t being met by various products companies satisfaction levels preferences features decision making it...
								

							

						
	
												
				
					
					
					
			
					
				
				
		
	

	
		





	

	
				

						

						
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										Category:  Uncategorized / Uncategorized 
										
Posted on: 28 Aug 2022 | 2 years ago
										
										
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Filetype: PPTX
										
File size: 2.36 MB
										
Views: 151x
										
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										Wan learn
											

												Wan learn