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picture1_Marketing Ppt 67992 | Mkt Ch04 Research


picture2_Marketing Ppt 67992 | Mkt Ch04 Research picture3_Marketing Ppt 67992 | Mkt Ch04 Research

 162x       Filetype PPTX       File size 1.27 MB       Source: www.oakton.edu


File: Marketing Ppt 67992 | Mkt Ch04 Research
MIS-Marketing Information System DATA TYPES Internal Marketing Marketing Acquired Company Data Intelligence Research Databases Determines what information MKT Computer Hardware and managers need, Software then gathers, sorts, analyzes, stores, and ...

icon picture PPTX Filetype Power Point PPTX | Posted on 28 Aug 2022 | 2 years ago
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...Mis marketing information system data types internal acquired company intelligence research databases determines what mkt computer hardware and managers need software then gathers sorts analyzes stores distributes the for to decisions users a firm s records of sales orders returns web page visit complaints customer profiles etc often an allows salespeople in field access over internet collection analysis publicly available about consumers competitors developments environment reveal through their annual reports business publications trade show exhibits pages copyright pearson education inc publishing as prentice hall process collecting analyzing interpreting customers improve effectiveness large amount useful is form external firms may acquire these from any number sources including us census usa com salesman guide...
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