learning outcomes 1 discuss the external environment of marketing and explain how it affects a firm 2 describe the social factors that affect marketing 3 explain the importance to marketing ...
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...Learning outcomes discuss the external environment of marketing and explain how it affects a firm describe social factors that affect importance to managers current demographic trends growing ethnic markets identify consumer marketer reactions state economy impact technology on political legal basics foreign domestic competition target market group people or organizations for which designs implements maintains mix intended meet needs most likely buy product age consumers behavior desires elements unless understand cannot intelligently plan future environmental management when strategies attempt shape within operates...