Outline Define marketing channels and describe the main types of marketing channels for business and consumer products. Explain the role of the members of the marketing channel, and how they add value to the marketing process. List the types and ...
Chapter 2 Principles of Internet Marketing • Internet Marketing Defined –The process of matching the products and services to the needs and wants of the consumers through communications online –Sometimes referred to as emarketing (electronic marketing) –In ...
Introduction Cyber marketing is the promotions of the products and services through internet. Its development during the 1990s and 2000s. cyber marketing is a broad field, including attracting customers via email, content marketing, search platforms, social media, and ...
Marketing Channels What is a marketing channel? Intermediaries Transactional role Logistical role Facilitation role Marketing Channels- B2C Schwan’s General Mars Mansar Motors Products Agent Wholesaler Wholesaler Retailer Retailer Retailer Consumer Consumer Consumer Consumer Marketing Channels- B2B IBM Caterpillar Stake ...
E-MARKETING Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably Electronic marketing has been described simply as ‘achieving marketing objectives through applying digital technologies’ Identifying – how can the Internet be used for marketing ...
Marketing Channels: Delivering Customer Value Topic Outline • Supply Chains and the Value Delivery Network • The Nature and Importance of Marketing Channels • Channel Behavior and Organization • Channel Design Decisions • Channel Management Decisions • Public Policy and ...
DEFINITION: CHANNEL DISTRIBUTION Distribution channel is a distribution network through which products move from producer or manufacturers to ultimate consumers or users. The channel comprises of producers, consumers or users and the other middlemen like wholesalers, selling agents and retailers(dealers) ...
Analyzing the Marketing Environment • Microenvironment • Macroenvironemnt – Demographic Environment – Economic Environment – Natural Environment – Technological Environment – Political and Social Environment – Cultural Environment The Marketing Environment The marketing environment includes the actors and forces outside ...
Chapter Overview • Highly competitive global marketplace. • Greater variety of media available • Emerging trends. • Accountability. • Change in roles of account executives, creatives and brand managers. • Development of alternative media. 1-2 Integrated Marketing Communications Coordination and ...
4.02C Explain the nature of direct marketing channels • Direct Marketing: there are no channel intermediaries (retailers, wholesalers) so communication happens directly between the manufacturer and customer. • Communication channels used for direct marketing: • 1. Inserts in newspapers ...
What is web analytics? • Web analytics is the objective tracking, collection, measurement, reporting and analysis of internet data to optimize websites and wen marketing initiatives. DAA (2005) Performance Metrics Framework • Measurements for assessing the effectiveness of internet marketing ...
WHERE THE IDEAS COME FROM (OSTERWALDER & PIGNEUR) LECTURE OUTLINE Quick review of Marketing Strategy New Product Development (NPD) Process Lean Startup Movement REVIEW OF MARKETING STRATEGY THE TENETS OF TARGET MARKETING 1. It’s unrealistic to come up ...
Chapter 1 Objectives • After reading Chapter 1, you will be able to: – Explain how advances in internet and information technology offer benefits and challenges to consumers, businesses, marketers, and society. – Distinguish between e-business and e-marketing. – Explain ...
Definition “The actors and forces outside marketing that affect marketing mgt’s ability to build and maintain successful relationships with target customers” – Kotler Today's markets change rapidly and marketers need to adopt their strategies and to meet ...
But before we start, a little about EMC We are passionate about providing digital solution with highly data-driven & scientific method marketing as our unique value proposition to achieve your goal. EMC is part of Global Ad Tech Holding ...
Learning Outcomes (slide 1 of 2) 13-1 Define the terms supply chain and supply chain management and discuss the benefits of supply chain management 13-2 Discuss the concepts of internal and external supply chain integration and explain why each of ...
Here you can start drafting your business plan My Logo My Key Business Plan Elements 0. Vision and Mission 1. Business Model 2. Executive Summary 3. Market Entry Strategy 4. Market Segmentation 5. Competitive Environment 6. Offerings 7. Market Positioning ...
Integrated Marketing Communications LEARNING OBJECTIVES LO1 Identify the components of the communication process. LO2 Explain the four steps in the AIDA model. LO3 Describe the various integrative communication channels. LO4 Explain the various ways used to allocate the integrated marketing ...
PPT - Power Point | 0.35 MB | Free Download
