WHERE THE IDEAS COME FROM (OSTERWALDER & PIGNEUR) LECTURE OUTLINE Quick review of Marketing Strategy New Product Development (NPD) Process Lean Startup Movement REVIEW OF MARKETING STRATEGY THE TENETS ...
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...Where the ideas come from osterwalder pigneur lecture outline quick review of marketing strategy new product development npd process lean startup movement tenets target it s unrealistic to up with a that delights all customers firms do better when they specific group narrowly targeted products are more likely delight b we don t have complicated work in several different environments c channel relations simpler d promotion can be four steps define market segment choose attractive segments design mix appeal position our offering...