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...Outline define marketing channels and describe the main types of for business consumer products explain role members channel how they add value to process list forms retailing major decisions retailers make design including international supply chain management or distribution a set interdependent organizations involved in making product service available use consumption by user well designed provides customers competitive advantage organization why intermediaries results from their greater efficiency goods target markets e g economies scale offers firm more than it can achieve on its own through contacts experience specialization operation class notes partners reduce number transactions information functions help customize handle logistics after sales services support promotional activities direct that has no intermediary levels manufacture indirect distributors wholesalers jobbers drop shippers agents brokers...