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...E marketing is the management process responsible for identifying anticipating and satisfying customer requirements profitably electronic has been described simply as achieving objectives through applying digital technologies how can internet be used research to find out customers needs wants online revenue contribution key governing resource allocation business a issue achieve satisfaction channel commerce if best considered subset of also relationship between implication that they are similar but perhaps broader than since it involves both buy side sell transactions whereas concentrates on communications operational processes focused company its brands use web other media such mail mobile interact with audiences in order meet goals three main involved acquisition attracting visitors site or promoting brand reaching them via search engines advertising sites conversion engaging outcomes owner seeks leads sales browsing content developing satisfactory experience vital this retention gro...