Marketing Ppt 68042 | Clow Imc5 Ch 01rpvf2014

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152x Filetype PPTX File size 0.66 MB Source: www.sjsu.edu

File: Marketing Ppt 68042 | Clow Imc5 Ch 01rpvf2014

Chapter Overview • Highly competitive global marketplace. • Greater variety of media available • Emerging trends. • Accountability. • Change in roles of account executives, creatives and brand managers. &bull ...

Filetype Power Point PPTX | Posted on 28 Aug 2022 | 2 years ago

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...Chapter overview highly competitive global marketplace greater variety of media available emerging trends accountability change in roles account executives creatives and brand managers development alternative integrated marketing communications coordination integration all communication tools parts the company maximizes impact at a minimal cost includes business to channel customer external internal process sender noise encoding transmission clutter device jargon decoding receiver model medium outcome message feedback info about can suffer returns distortion from with any timing language additional beliefs competition etc mix product price promotion place advertising database sales promotions direct response sponsorship e active personal selling social public relations...

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Category: Uncategorized / Uncategorized
Posted on: 28 Aug 2022 | 2 years ago
Tag: download pptx, clow, imc5, 01rpvf2014,
Filetype: PPTX
File size: 0.66 MB
Views: 152x
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