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picture1_Marketing Ppt 67416 | Kotler Pom 15e 12


picture2_Marketing Ppt 67416 | Kotler Pom 15e 12 picture3_Marketing Ppt 67416 | Kotler Pom 15e 12

 130x       Filetype PPTX       File size 2.63 MB       Source: faculty.ksu.edu.sa


File: Marketing Ppt 67416 | Kotler Pom 15e 12
Marketing Channels: Delivering Customer Value Topic Outline • Supply Chains and the Value Delivery Network • The Nature and Importance of Marketing Channels • Channel Behavior and Organization • Channel ...

icon picture PPTX Filetype Power Point PPTX | Posted on 28 Aug 2022 | 2 years ago
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...Marketing channels delivering customer value topic outline supply chains and the delivery network nature importance of channel behavior organization design decisions management public policy distribution logistics chain copyright by pearson education inc all rights reserved partners upstream include raw material suppliers components parts information finances expertise to create a product or service downstream that look toward including retailers wholesalers views make sell view includes firm s materials productive inputs factory capacity demand sense respond suggests planning starts with needs target responds these organizing resources activities goal creating is distributors ultimately customers who partner each other improve performance entire system how members add intermediaries offer producers greater efficiency in making goods available markets through their contacts experience specialization scale operations usually more than it can achieve on its own...
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