Marketing Ppt 67450 | Ch 18 Instructor Ppt Slides

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File: Marketing Ppt 67450 | Ch 18 Instructor Ppt Slides

Integrated Marketing Communications LEARNING OBJECTIVES LO1 Identify the components of the communication process. LO2 Explain the four steps in the AIDA model. LO3 Describe the various integrative communication channels. LO4 ...

Filetype Power Point PPTX | Posted on 28 Aug 2022 | 2 years ago

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...Integrated marketing communications learning objectives lo identify the components of communication process explain four steps in aida model describe various integrative channels ways used to allocate imc budget metrics measure success coca cola jochen tack alamy results http www youtube com watch v xnicwfayg communicating with consumers noise from environment sender transmitter receiver firm encodes channel consumer message media decodes feedback how perceive receivers decode messages differently senders adjust according medium and traits stockdisc getty images...

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Posted on: 28 Aug 2022 | 2 years ago
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