Definition of Product Product is a complex of tangible and intangible attributes ,including packaging, colour manufactures prestige and manufacturers and retailers services, which the buyer may accept as offering satisfaction of wants or needs.W.J.STANTON Classification of ...
What is Marketing Mix? The marketing mix is one of the most famous marketing terms. The marketing mix is the tactical or operational part of a marketing plan. The marketing mix is also called the 4 Ps and the 8 ...
Sec. 5-1 PRODUCT DECISIONS Product Design Products are one of the essential components in the marketing mix! Can be: Goods – tangible (e.g. baseball bat) Services – intangible (e.g. baseball game) Ideas – e.g. demonstrating good sportmanship ...
2.1 Introduction to remix The digital marketing mix is changing • Products become services • Customers create communities that extend the brand into new online experiences Figure 2.1The 7Ps of the classic marketing mix 2 2.2 What ...
Product Place Price Promoti on Marketing Mix Objective • Explain what is Marketing Mix • Explain the 4 Ps and 4 Cs of Marketing Mix • Explain what is Viral Marketing • Explain Extended Marketing Mix • Explain 7Ps & ...
Integrated Marketing Communication > Selecting the Promotion Mix for a Particular Pr... Selecting the Promotion Mix for a Particular Product • Promotional Objectives • Stages in the Product Lifecycle • Target Market Characteristics • Characteristics of the Product &bull ...
Activity 4 Task: Distribution channels written task Time: 30 mins Decisions related to the marketing mix All businesses have choices to make when it comes to marketing their products: •What shall the price be? •What is the best ...
Unit 3 – Decision making to improve marketing performance Learning outcomes Making marketing decisions: Using the marketing mix What you need to know: • The elements of the marketing mix (7Ps) • The influences on and effects of the changes ...
Chapter 18 Global Marketing and R&D What Is the Marketing Mix? The marketing mix (the choices the firm offers to its targeted market) is comprised of 1. Product attributes 2. Distribution strategy 3. Communication strategy 4. Pricing strategy ...
What Is a Price? • The amount of money charged for a product or service, or the sum of the values that custo mers exchange for the benefits of having or us ing the product or service. • Pricing: the ...
Learning Outcomes 15-1 Discuss the role of promotion in the marketing mix 15-2 Describe the communication process 15-3 Explain the goals and tasks of promotion 15-4 Discuss the elements of the promotional mix 15-5 Discuss the AIDA concept and its ...
Objectives: a. Identify strategies for pricing new products. b. Select product-mix pricing strategies. c. Determine discounts and allowances that can be used to adjust base prices. d. Adjust base prices using psychological pricing techniques. e. Select promotional pricing strategies. f ...
Agenda Overview of Samsung Businesses Identify Flagship Business Identify Product Line, Width, and Depth within Flagship Business Summary and Conclusion Samsung Founded over 70 years ago Currently Seventy-Eight (78) Businesses within Samsung Comprised of diverse businesses in areas of: Advanced ...
THE MARKETING MIX Includes four basic strategies called Product the 4 P’s or Place elements of marketing. For Price each strategy, decisions have to Promotion be made for each product the business offers to best reach their target market ...
Session Outline What Is a Price? Factors to Consider when Setting Prices Pricing Strategies Pricing Process What Is a Price? The amount of money charged for a product or service, or the sum of the values that customers exchange for ...
MARKETING MIX – 4P’S VS. 7P’S MARKETINGMIX Place Price Product Price P 4 Promotion 44PP 7P7P Product P 3 Physical Promotion Place Evidence People Process Classic Consumer Goods Marketing Expanded Service Marketing • Features • Payment Terms &bull ...
PPT - Power Point | 0.10 MB | Free Download
