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...Unit decision making to improve marketing performance learning outcomes decisions using the mix what you need know elements of ps influences on and effects changes in product aqa a level business hodder stoughton limited are p s firm approach that enables it satisfy delight its customers is commonly described as physical penrivcieronment manipulated by propcroeduss ct ppreoomopletion place maximise sales profit create brand develop customer loyalty unique selling point proposition usp key feature differentiates from rivals wide range issues can influence design financial situation for example cash flow levels this will budget firms able set promotion types they use may also impact prices training offer staff service target market knowledge through research segment does aim at income do have their interests tastes fashions how price sensitive look stage life cycle start up or one which has been operating long time forces much competition face operate mass niche sell consumers other busi...