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...Introduction to remix the digital marketing mix is changing products become services customers create communities that extend brand into new online experiences figure ps of classic what pepper roger product identification psprice individualization place interaction booms bitner promotion integration integrity people processes physical evidence cslautenborn esrothery customer needs experience stick wants every listen them using social cost exchange media convenience evangelism lead research communication learn they need supply it better than competition by mixing right revoo consumer rating site bizrate co uk shopping comparison source www com beyond marketers know how manage alliances choice should help grow relationships keep happy for life make strategic and partnerships chain management sharing data systems budgets relationship between buyer supplier consolidation commoditization morphing platforms enhances promotes promotions spreads accessibility a dependent on well trained teams ...