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...Objectives a identify strategies for pricing new products b select product mix c determine discounts and allowances that can be used to adjust base prices d using psychological techniques e promotional f geographic g segmented h demonstrate procedures selecting appropriate penetration in the introductory stage of s life cycle involves accepting lower profit margin relatively low price skimming setting high generate premium generally supports strategy is collection services company chooses offer its market range from being cost leader value luxury option consumers plus most basic type simply represents at some level above producing distributing so instance jeweler might decide percent mark up based on costs go into creating competition established specifically address respond competitors businesses may either higher or about same levels but their decisions are an evaluation what doing how they want position clearance markdowns get rid slow moving obsolete merchandise increase sales prom...