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...Chapter digital media and the marketing mix main topics product price place promotion people process physical evidence copyright pearson education inc all rights reserved what is widely referred to as ps of was originally proposed by jerome mccarthy popularity a guide for application techniques driven apparent simplicity framework however in s challenged not referencing importance customer service result that extended which includes three further elements better reflect delivery series seven key variables are varied marketers part offering since there have been more changes thinking research outcome has shift emphasis towards development relationship building lautenborn suggested cs considers from perspective brief needs wants cost convenience relative communication...