Communication Ppt 65647 | Mktg12 Lambhairmcdaniel Ch15 Updated Sh

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103x Filetype PPTX File size 1.25 MB Source: commons.wvc.edu

File: Communication Ppt 65647 | Mktg12 Lambhairmcdaniel Ch15 Updated Sh

Learning Outcomes 15-1 Discuss the role of promotion in the marketing mix 15-2 Describe the communication process 15-3 Explain the goals and tasks of promotion 15-4 Discuss the elements of ...

Filetype Power Point PPTX | Posted on 27 Aug 2022 | 2 years ago

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...Learning outcomes discuss the role of promotion in marketing mix describe communication process explain goals and tasks elements promotional aida concept its relationship to integrated communications factors that affect cengage all rights reserved by marketers informs persuades reminds potential buyers a product order influence an opinion or elicit response strategy plan for optimal use advertising public relations personal selling sales social media competitive advantage one more unique aspects organization cause target consumers patronize firm rather than competitor exhibit which we exchange share meaning through common set symbols two major categories interpersonal direct face between people mass message large audience medium...

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Category: Uncategorized / Uncategorized
Posted on: 27 Aug 2022 | 2 years ago
Tag: download pptx, mktg12, lambhairmcdaniel, ch15, updated,
Filetype: PPTX
File size: 1.25 MB
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