Marketing Ppt 46756 | Chapter 14

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File: Marketing Ppt 46756 | Chapter 14

the promotion mix the promotion mix is the specific blend of advertising public relations personal selling and direct marketing tools that the company uses to persuasively communicate customer value and ...

Filetype Power Point PPTX | Posted on 18 Aug 2022 | 3 years ago

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...The promotion mix is specific blend of advertising public relations personal selling and direct marketing tools that company uses to persuasively communicate customer value build relationships copyright pearson education inc publishing as prentice hall any paid form non presentation ideas goods or services by an identified sponsor broadcast print internet outdoor sales short term incentive encourage purchase sale a product service discounts coupons displays demonstrations involves building good with s various publics obtaining favorable publicity up corporate image handling heading off unfavorable rumors stories events press releases sponsorships special web pages firm force for purpose making presentations trade shows programs...

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Posted on: 18 Aug 2022 | 3 years ago
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