Objective • Organize our course offering by tracks in a way that is easily comprehensible to students • Identify any major gaps or duplications • Define logical course groupings/ sequences for students pursuing specific interests • Define ways to improve ...
Employer Branding: Why? You have an employer brand, regardless of whether you have consciously tried to develop one A strong employer brand will: make hiring & recruiting easier help reduce turnover and if people hear how great an employer ...
Branding, marketing and exporting Branding < marketing < exporting Marketing is an essential step for Finnish education export Branding is a foundational piece in marketing communication 2 Main topics Strategies in marketing Challenges in marketing What is the ...
CONCEPT & FEATURES OF MARKETING Marketing is a total System Managerial function customer –oriented Related to goods ,services and ideas Dynamic Process Precedes and follows production Integrated Approach Target –oriented Art as well as a science Evolutionary ...
• Establish branding as the first step in creating marketing and sales content that brings more customers and more sales to your business • Identify the critical elements that go into the branding process so you can be effective with ...
Chapter learning aims To enhance your understanding of: • the role of branding in tourism marketing • branding as a co-creative process involving a brand identity, brand positioning and brand image • the seven-stage brand positioning process Key terms ...
Sasaran Kompetensi • Mahasiswa mampu mengintegrasikan keterampilan merancang merek dalam peminatran profesi desain grafis. • Mahasiswa memahami gambaran lingkup pekerjaan profesional dalam merancang sebuah merek. • Mahasiswa mampu merancang sebuah mereak sesuai dengan metode perancangan yang baik dan benar. &bull ...
DIGITAL 2 BRANDING Reputasi Online Reputasi Brand di Dunia Maya Definisi Digital Branding Segmentasi Online Digital Branding Model 3 1. Reputasi Online 4 Reputasi online perusahaan/merek, dapat terlihat oleh seluruh masyarakat online di dunia selama 24 jam. Membangun 5 reputasi ...
MARKETING MIX – 4P’S VS. 7P’S MARKETINGMIX Place Price Product Price P 4 Promotion 44PP 7P7P Product P 3 Physical Promotion Place Evidence People Process Classic Consumer Goods Marketing Expanded Service Marketing • Features • Payment Terms &bull ...
Resources How to Write a Mission Statement That Isn’t DumbFast Company Answer 4 Questions to Get a Great Mission Statement Forbes 5 Steps to Successful Branding for Consultants Business development- ConsultantCafe.com Top 7 Branding Ideas for Your Consulting ...
Learning Objectives Web Marketing Strategies The Four Ps of Marketing Relationship of trust, complexity, and Media choice Market Segmentation: Three categories. Segmentation Using Customer Behavior: Usage-based market segmentation (three categories) Customer Relationship Intensity (five stages customer life cycle) Customer Acquisition: ...
WHAT IS MARKETING & BRANDING What is Marketing? • Advertising • Sales • Producing Products • Consumption (Over) • Pricing • Etc. Marketing Defined • Marketing is the exchange which takes place between consumer groups and supplying groups. Alderson ...
Chapter learning aims To enhance your understanding of: • the need for clear marketing performance indicators • approaches for evaluating the effectiveness of promotions • consumer-based brand equity as an indicator of branding performance over time Key terms Performance measurement ...
Chapter Questions • What is a brand and how does branding work? • What is brand equity? • How is brand equity built, measured, and managed? • What are the important decisions in developing a branding strategy? ESPN: A Strong ...
Brand Introductions and Growth The level of marketing effort supporting brand introduction depends on ... Product quality Growth Firm rate of familiarity the with the market market Size of the Firm’s market resources Low market concentration Findings on Brand introductions ...
Product Four key factors 1) Features Features are characteristics of a product that offer benefits to customer. Feature Benefit Screen size Allows for more distant viewing Screen resolution Clear, more realistic picture Surround sound Enhanced sensory experience 2) Branding Branding ...
Kotler et al. (1993), expressing these considerations, argue that place marketing refers to its planning procedure, in order to meet the needs of its target groups. It is considered to be successful when, on the one hand, residents and businesses ...
Treatment Strategic communicators need to become less reliant on traditional marketing tactics and pursue more aggressively a new generation of tools • Traditional marketing is not going away • Must be complemented by emerging strategic communication techniques 1. Integrated Marketing ...
THE MARKETING MIX Includes four basic strategies called Product the 4 P’s or Place elements of marketing. For Price each strategy, decisions have to Promotion be made for each product the business offers to best reach their target market ...
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