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...Chapter learning aims to enhance your understanding of the role branding in tourism marketing as a co creative process involving brand identity positioning and image seven stage key terms desired that differentiates organisation from competitors how aspires be perceived market is actually by consumers which might or not similar intended set activities attempt achieve congruence between actual through focused value proposition meaningful rationale for any purchase decision are spoilt choice available services offering features benefits owning stands out crowd simplifies making consumer represents source competitive edge video link importance brands https www youtube com watch v jkiaozzritk main top mind when considering situation comes there will favourable associations with...