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picture1_Marketing Ppt 67626 | Building Managing Golbal Brand Autosaved


picture2_Marketing Ppt 67626 | Building Managing Golbal Brand Autosaved picture3_Marketing Ppt 67626 | Building Managing Golbal Brand Autosaved

 151x       Filetype PPTX       File size 1.11 MB       Source: professoralsaad.weebly.com


File: Marketing Ppt 67626 | Building Managing Golbal Brand Autosaved
Brand Introductions and Growth The level of marketing effort supporting brand introduction depends on ... Product quality Growth Firm rate of familiarity the with the market market Size of the Firm&rsquo ...

icon picture PPTX Filetype Power Point PPTX | Posted on 28 Aug 2022 | 2 years ago
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...Brand introductions and growth the level of marketing effort supporting introduction depends on product quality firm rate familiarity with market size s resources low concentration findings managers should expect better results in terms share markets where a limited number brands hold large which renders such more attractive to new be supported larger when introduce into fast growing than is mature amount communication used only one manufacturer characteristic availability why does branding become critical involvement high purchase consumer sees differences complex buying variety seeking behavior behaviour not dissonance reducing see habitual these quadrants most strategic question what as salience strengths significance reputation who own buyer image risks risk could price failure lack after sales etc information past comparative needs service how mechanics work typical build up action desire decision interest awareness an advertising based activity however focuses building try transa...
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