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...Chapter learning aims to enhance your understanding of the need for clear marketing performance indicators approaches evaluating effectiveness promotions consumer based brand equity as an indicator branding over time key terms measurement evaluation extent which objective has been achieved measurable markers used evaluate in achieving objectives cbbe a model measuring strength consumers minds analyses salience image and loyalty effective is essential small tourism businesses competing with relatively promotional budgets spending must be monitored ensure efficient best use resources while ultimate sales there range other quantitative qualitative measure outcomes relative can quite complex greatest challenge being quantify direct impact different on recap planning where are we now situation analysis do want go setting how get implementation tactics will know got promotion what aligned current level relation s success...