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...Learning objectives web marketing strategies the four ps of relationship trust complexity and media choice market segmentation three categories using customer behavior usage based intensity five stages life cycle acquisition funnel model crm as a source value viral social search engines site naming issues domain names url brokers registrars company s strategy is an important tool for conveying its branding advertising messages to current prospective customers presence element that product physical item or service selling quality design features characteristics packaging are made up they but more care about brand price amount pays benefits from total financial costs promotion includes any means spreading word it requires decisions public relations personal overall place also called distribution need have products services available in many different locations always difficult getting right places at best time sell them contribute companies spend great deal effort money create those emph...