File: Marketing Ppt 67205 | (place)marketing Models En
kotler et al 1993 expressing these considerations argue that place marketing refers to its planning procedure in order to meet the needs of its target groups it is considered to ...
Filetype Power Point PPTX | Posted on 28 Aug 2022 | 2 years ago
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...Kotler et al expressing these considerations argue that place marketing refers to its planning procedure in order meet the needs of target groups it is considered be successful when on one hand residents and businesses are satisfied with goods services they consume other expectations visitors investors also met however research methodology necessarily draws elements from different scientific approaches practices including fields such as spatial development social economic geography organizing special events designing communication tools web management etc ps mix jerome mccarthy booms bitner rs model aitken campello four linked together creating a dynamic authentic collective brand for community portrays local identity everyday life characteristics this approach branding based bottom up processes focuses dialogue debate challenge kavaratzis hatch collaboration stakeholders create strategy can an important factor success result reflects true image city not individual views planners at sa...