Chapter 2 Principles of Internet Marketing • Internet Marketing Defined –The process of matching the products and services to the needs and wants of the consumers through communications online –Sometimes referred to as emarketing (electronic marketing) –In ...
Definition ELECTRONIC MARKETING is the marketing of products using electronic technology to determine the consumer market. Emarketing compasses all the activities a business conduct via World wide web (WWW) with the aim of attracting new business, retaining current business and ...
Introduction Cyber marketing is the promotions of the products and services through internet. Its development during the 1990s and 2000s. cyber marketing is a broad field, including attracting customers via email, content marketing, search platforms, social media, and ...
E-MARKETING Marketing: A comprehensive process that involves every aspect of a business from designing its products, setting the pricing strategy to analysing sales statistics and collecting customer feedback. E-Marketing: Refers to using technology such as the internet, website and email ...
E-MARKETING Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably Electronic marketing has been described simply as ‘achieving marketing objectives through applying digital technologies’ Identifying – how can the Internet be used for marketing ...
Learning Outcomes 1 Explain the concept and purpose of a marketing decision support system Define marketing research and explain its 2 importance to marketing decision making Describe the steps involved in conducting a marketing research project 3 2 Learning Outcomes ...
Learning Outcomes 5-1 Discuss the importance of global marketing 5-2 Discuss the impact of multinational firms on the world economy 5-3 Describe the external environment facing global marketers 5-4 Identify the various ways of entering the global marketplace 5-5 List ...
Learning Outcomes (slide 1 of 2) 9-1 Define marketing research and explain its importance to marketing decision making 9-2 Describe the steps involved in conducting a marketing research project 9-3 Discuss the profound impact of the Internet on marketing research ...
What is web analytics? • Web analytics is the objective tracking, collection, measurement, reporting and analysis of internet data to optimize websites and wen marketing initiatives. DAA (2005) Performance Metrics Framework • Measurements for assessing the effectiveness of internet marketing ...
Learning Objectives 17-1 Define direct and digital marketing and discuss their rapid growth and benefits to customers and companies. 17-2 Identify and discuss the major forms of direct and digital marketing. 17-3 Explain how companies have responded to the internet ...
why use digital marketing? why use digital marketing? what is ‘digital marketing’ Digital marketing, also know as online marketing, web marketing and e- marketing, is in its simplest form the promotion of a product or service using the internet ...
What is e-marketing ? E-marketing stands for Electronic Marketing, web- marketing or online marketing. which is the process of using the internet to market Products and services. Why e-marketing Frederick Lancaster in 1978 predicted in one of his BOOKS that the ...
4.02C Explain the nature of direct marketing channels • Direct Marketing: there are no channel intermediaries (retailers, wholesalers) so communication happens directly between the manufacturer and customer. • Communication channels used for direct marketing: • 1. Inserts in newspapers ...
MARKETING MIX – 4P’S VS. 7P’S MARKETINGMIX Place Price Product Price P 4 Promotion 44PP 7P7P Product P 3 Physical Promotion Place Evidence People Process Classic Consumer Goods Marketing Expanded Service Marketing • Features • Payment Terms &bull ...
Learning Outcomes (slide 1 of 2) 7-1 Describe business marketing 7-2 Describe trends in B-to-B Internet marketing 7-3 Discuss the role of relationship marketing and strategic alliances in business marketing 7-4 Identify the four major categories of business market customers ...
• | Online marketing comprises not only advertising that is shown on websites, but also other kinds of online activities like email and social networking. • Online/ Internet marketing is digital meaning that it is electronic information that is transmitted ...
Product • Right mix of product and right services. Place • Location; For the internet, how you position your web presence. Mod 5: Traditional 4 P’s of Promotion • Marketing materials you use and what you Marketing say about ...
MIS-Marketing Information System DATA TYPES Internal Marketing Marketing Acquired Company Data Intelligence Research Databases Determines what information MKT Computer Hardware and managers need, Software then gathers, sorts, analyzes, stores, and distributes the Information for Marketing information to Decisions system users ...
Objective • Organize our course offering by tracks in a way that is easily comprehensible to students • Identify any major gaps or duplications • Define logical course groupings/ sequences for students pursuing specific interests • Define ways to improve ...
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