learning outcomes 1 explain the concept and purpose of a marketing decision support system define marketing research and explain its 2 importance to marketing decision making describe the steps involved ...
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...Learning outcomes explain the concept and purpose of a marketing decision support system define research its importance to making describe steps involved in conducting project discuss profound impact internet on growing scanner based when should be conducted competitive intelligence systems interactive flexible computerized information that enable managers obtain manipulate as they make decisions characteristics true dss discovery oriented accessible creation large database file customers potential profiles purchase patterns...