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...Learning objectives define direct and digital marketing discuss their rapid growth benefits to customers companies identify the major forms of explain how have responded internet age with various online strategies use social media mobile engage consumers create brand community traditional overview public policy ethical issues presented by copyright pearson education ltd all rights reserved objective involve engaging directly carefully targeted individual customer communities both obtain an immediate response build lasting relationships new model for many today constitute a complete doing business become fastest growing form continues more based is claiming surging share spending sales...