File: Marketing Ppt 67289 | Mktg12 Lambhairmcdaniel Ch09 Updated Sh
Learning Outcomes (slide 1 of 2) 9-1 Define marketing research and explain its importance to marketing decision making 9-2 Describe the steps involved in conducting a marketing research project 9-3 ...
Filetype Power Point PPTX | Posted on 28 Aug 2022 | 2 years ago
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...Learning outcomes slide of define marketing research and explain its importance to decision making describe the steps involved in conducting a project discuss profound impact internet on growing mobile cengage all rights reserved scanner based when should be conducted concept competitive intelligence process planning collecting analyzing data relevant links consumer customer public marketer through information provides effectiveness mix insights for necessary changes it is main source management systems has three roles descriptive diagnostic predictive uses improves quality helps managers trace problems understand detailed complicated relationships serve customers accurately efficiently...