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Learning Objectives 1) To know what a marketing strategy and plan is. 2) To know which elements are part of marketing strategy and plan. 3) To know which tools help you to make the marketing strategy and plan. 4) To ...
MARKETING CONCEPT • The marketing concept ensures that the business always focuses on the needs of consumers first, before it develops a good or service. MARKETING • Marketing is the business processes that are used to understand, anticipate and satisfy ...
AGRITOURISM MARKETING 1. What is Marketing Strategy? 2. Create a Marketing Plan 3. The Four P’s 4. Digital and Social Media Marketing 5. Assessment “Develop and present marketing strategy for your start-up idea” WHAT IS A MARKETING ...
Marketing Essentials: Unit 2 Unit code R/508/0486 Unit type: Core Unit level 4 Credit value 15 TQT 150 Unit Description Introduction This unit is designed to introduce you to the principles of marketing, enabling you to develop a basic marketing ...
What is Marketing Mix? The marketing mix is one of the most famous marketing terms. The marketing mix is the tactical or operational part of a marketing plan. The marketing mix is also called the 4 Ps and the 8 ...
What You’ll Learn •Why is marketing research important? •How does a marketing information system work? •What is the difference between the four types of marketing research? Vocabulary Marketing research, marketing information system, database, attitude research, market ...
MARKETING PLAN A set of procedures or strategies for: attracting the target customer to a business Achieving marketing goals THREE REASONS FOR MARKETING PLAN 1. Part of overall business plan. 2. Demonstrates goals and strategies for upcoming year. 3. Demonstrate ...
Introduction • In this chapter we – discuss these marketing basics like the marketing plan and components of the marketing mix, as well as target marketing and market segmentation – explore key factors that influence consumer and organizational buying processes ...
Outline Marketing Plan Tool Training and promotional material Social Media User training and workshops Summary This work is licensed under Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) v1.1 November 2020 Learning objectives Define their institution’s ...
Marketing Plan • To provide direction and focus for your brand, product, or company. –Nonprofit orgs: to guide their fund-raising and outreach efforts –Gov. agencies: to initiate such as building public awareness of proper nutrition and stimulating area ...
Learning Outcomes 1 Understand the importance of strategic planning 2 Define strategic business units (SBUs) 3 Identify strategic alternatives and know a basic outline for a marketing plan 4 Develop an appropriate business mission statement 5 Describe the components of ...
Agenda • Konsep Marketing • Proses Marketing • Analisis Peta Persaingan • Analisis Produk • Analisis Pasar Sasaran • Marketing Mix • Strategi Marketing Konsep Marketing • Perusahaan harus terus berkembang dan mengembangkan diri di era persaingan yang sangat ketat ...
A written document that specifies the activities to be performed to implement and control an organization’s marketing activities Marketing planning The systematic process of assessing opportunities and resources, determining objectives, defining strategies, and establishing guidelines for implementation and control ...
Sustainable Industrial Areas: our key words Sustainable industrial areas: network of SMEs managed through common and shared patterns and located in sustainable equipped areas Blue economy principles: the sustainable industrial areas are based on the same principles of blue economy ...
Creating and Capturing Customer Value Topic Outline • What Is Marketing? • Understand the Marketplace and Customer Needs • Designing a Customer-Driven Marketing Strategy • Preparing an Integrated Marketing Plan and Program • Building Customer Relationships • Capturing Value from ...
1. Explain the concept of marketing and identify the five forces that constitute the external marketing environment 2. Explain the purpose of a marketing plan and identify its main components 3. Explain market segmentation and how it is used in ...
Communication and Marketing Requirements • Agent and Broker Responsibilities –HIPAA privacy –Other responsibilities required by plan For Internal Use Only 2 Communication and Marketing Requirements • Communication and Marketing Overview –Overview of each term including the activities ...
Understanding Marketing Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling the service Marketing is not sales maximization Marketing is not advertising and promotion. Marketing is part of the ...
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