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...Marketing plan a set of procedures or strategies for attracting the target customer to business achieving goals three reasons part overall demonstrates and upcoming year demonstrate intentions introducing new product entering market trying strategy benefits avoid past mistakes better understand your markets goal setting obtain funding bank loans investors etc provide organizational direction track progress components executive summary mission statement situation analysis swot strengths weakness opportunities threats company questions what are s our customers buying desired does want need how will use this much be willing pay message do we hear from efforts objectives smart specific measurable achievable realistic time bound...