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...What you ll learn why is marketing research important how does a information system work the difference between four types of vocabulary database attitude market media product test defining links consumer customer and public to marketer through that used identify opportunities solve problems implement plans monitor performance involves methods gather analyze report findings major goal business increase sales profits if companies don t pay attention customers are buying they may make costly mistakes mr helps plan for future should we produce where sell our products will promote price charge p s stouffer lean cuisine also anticipate potential did years start line studied consumers interests in health dieting panels on likes dislikes new entrees developed its tested package design piloted large cities before national distribution result million first year who uses organizations any size can affect done smaller less or informal larger separate departments formal businesses aren only groups...