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...Marketing plan to provide direction and focus for your brand product or company nonprofit orgs guide their fund raising outreach efforts gov agencies initiate such as building public awareness of proper nutrition stimulating area tourism components executive summary current situation swot analysis objectives issues strategy action programs budgets controls this section summarizes the market offerings target segments main goals recommendations points an overview senior managers who will read approve in discuss overall identify that they information about s i description describing targeted benefits features detail provides context strategies ii review iii competitive iv channels logistics...