CONCEPT & FEATURES OF MARKETING Marketing is a total System Managerial function customer –oriented Related to goods ,services and ideas Dynamic Process Precedes and follows production Integrated Approach Target –oriented Art as well as a science Evolutionary ...
Marketing Management The analysis, planning, implementation, and control of programs designed to create, build, and maintain beneficial exchanges with target buyers for the purpose of achieving organizational objectives. 2 Marketing Management Involves: Demand Management : The organization has a desired ...
Creating and Capturing Customer Value Topic Outline • What Is Marketing? • Understand the Marketplace and Customer Needs • Designing a Customer-Driven Marketing Strategy • Preparing an Integrated Marketing Plan and Program • Building Customer Relationships • Capturing Value from ...
1. Meaning of International Marketing. • International Marketing: is the performance of business activities designed to plan, price, promote, and direct the flow of a company’s goods and services to consumers or users in more than one nation for ...
2. Description of the course • The course is intended to provide learners with advanced knowledge on use of marketing management tools and methods. During the course participants will explore the benefits of marketing, different types of marketing and marketing ...
2 Syllabus The first half of semesters will explore the digital marketing concepts 1 Marketing in Digital 4 Digital Tools for 7 Digital Analytic for Marketing World Effectively Distribution Professional #1 • What is Digital Marketing • Basic Concept: Place ...
Basic Product Concepts The product “P” of the marketing mix is at the heart of the challenges and opportunities facing global companies today: • Management must develop product and brand policies and strategies that are sensitive to market needs ...
Objectives Develop Understa Inclusion Marketing nd of Plan Marketin Cultural g Diversity Concepts Why Market the SB/NSLP Programs? Getting students to participate Getting students Getting to eat students to try new foods Meeting Wellness Policy goals Increasing parental support and ...
Learning Objectives 1. Review the basic product concepts that underlie a successful global marketing product strategy. 2. Compare & contrast local products & brands, international products & brands, and global products & brands. 3. Explain how ...
Learning Objectives • Review basic pricing concepts that underlie a successful global marketing pricing strategy. • Identify the different pricing strategies and objectives that influence decisions about pricing products in global markets. • Summarize the various Incoterms that affect the ...
Learning Objectives 1. Review the basic product concepts that underlie a successful global marketing product strategy. 2. Compare & contrast local products & brands, international products & brands, and global products & brands. 3. Explain how ...
Learning Outcomes (slide 1 of 2) 13-1 Define the terms supply chain and supply chain management and discuss the benefits of supply chain management 13-2 Discuss the concepts of internal and external supply chain integration and explain why each of ...
Contents of Book 1. E Business: Basics 2. E Business Architecture 3. Web Based Applications 4. Social Media Based Platforms 5. Email Based Applications 6. Communication Technology Platforms 7. Security Systems 8. Digital Financial Transaction 9. Electronic Marketing and other ...
Integrated Marketing Communication Media Sales Brand Advertising Promotion Visibility Public Digital Personal Relations Platforms Contact Industry Structure Media Agency Advertiser Technology Suppliers Developing an IMC Plan Marketing Budget Research Strategic Assessment Formulation Activities Decisions IMC Objectives Allocation of Creative Media ...
IDEAS ABOUT MARKETING • An Activity • A Function • A Management Process • An Orientation • A Social Philosophy MARKETING APPROACH A recognition by the organisation of the primacy of customer values in exchange... ...and the focusing of the ...
F & B Management • Todays objective in learning outcomes. • To understand the CONCEPT of what and how a restaurant works. • The Menu concept. Restaurant Management • What does the Manager & Head Chef do&hellip ...
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