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picture1_Marketing Ppt 67426 | Marketing Strategy Chapter 1


picture2_Marketing Ppt 67426 | Marketing Strategy Chapter 1 picture3_Marketing Ppt 67426 | Marketing Strategy Chapter 1

 146x       Filetype PPTX       File size 2.77 MB       Source: foster.uw.edu


File: Marketing Ppt 67426 | Marketing Strategy Chapter 1
Agenda Overview Course Overview Marketing Strategy Overview First Principles of Marketing Strategy MP#1: All Customers Differ Managing Customer Heterogeneity MP#2: All Customers Change Managing Customer Dynamics MP#3: All Competitors React ...

icon picture PPTX Filetype Power Point PPTX | Posted on 28 Aug 2022 | 2 years ago

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...Agenda overview course marketing strategy first principles of mp all customers differ managing customer heterogeneity change dynamics competitors react sustainable competitive advantage resources are limited resource trade offs integrating the four markstrat takeaways palmatier focus strategically analyzing and solving problems two key learning objectives understand effectively use fundamental frameworks processes analysis tools to solve business improve performance foundational concepts or assumptions on which a theory system method is based oxford dictionaries materials pack canvas syllabus assignment due dates descriptions help session readings assigned optional assignments class slides everything organized by module engineering software book robert w shrihari sridhar data analytics palgrave mcmillian content deliverables lectures discussion individual participation problem specific research methods techniques in exercises examples from your experience helpful simulation project pag...
								

							

						
	
												
				
					
					
					
			
					
				
				
		
	

	
		





	

	
				

						

						
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										Category:  Uncategorized / Uncategorized 
										
Posted on: 28 Aug 2022 | 2 years ago
										
										
Tag:
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																								strategy,
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Filetype: PPTX
										
File size: 2.77 MB
										
Views: 146x
										
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