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picture1_Marketing Ppt 67362 | Keegan Gm9 Ppt 10


picture2_Marketing Ppt 67362 | Keegan Gm9 Ppt 10 picture3_Marketing Ppt 67362 | Keegan Gm9 Ppt 10

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File: Marketing Ppt 67362 | Keegan Gm9 Ppt 10
Basic Product Concepts The product “P” of the marketing mix is at the heart of the challenges and opportunities facing global companies today: • Management must develop product and ...

icon picture PPTX Filetype Power Point PPTX | Posted on 28 Aug 2022 | 2 years ago
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...Basic product concepts the p of marketing mix is at heart challenges and opportunities facing global companies today management must develop brand policies strategies that are sensitive to market needs competition company ambitions resources on a scale effective often entails finding balance between payoff from extensively adapting products brands local preferences copyright pearson education ltd good service or idea tangible attributes intangible types consumer goods industrial s can be assessed in physical terms such as weight dimensions materials used consider for example flat panel tv with an lcd screen measures inches across unit weighs pounds four thick has tuner capable receiving high definition signals over air these features translate into benefits enhance enjoyment watching prime time movies dvr including status associated ownership manufacturer commitment overall reputation mystique also important when shopping new set many people want best they loaded elements well one cool...
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