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picture1_Marketing Ppt 67391 | Chp10 0


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File: Marketing Ppt 67391 | Chp10 0
learning objectives 1 review the basic product concepts that underlie a successful global marketing product strategy 2 compare contrast local products brands international products brands and global products brands 3 ...

icon picture PPTX Filetype Power Point PPTX | Posted on 28 Aug 2022 | 2 years ago

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...Learning objectives review the basic product concepts that underlie a successful global marketing strategy compare contrast local products brands international and explain how maslow s needs hierarchy helps marketers understand benefits sought by buyers in different parts of world outline importance country origin as brand element list five strategic alternatives can utilize during planning process new continuum types innovation copyright pearson education ltd is good service or idea tangible attributes weight dimensions materials intangible services consumer goods industrial buyer orientation amount effort expended level risk involvement framework convenience preference shopping specialty warranties an express warranty written guarantee assures getting what he she paid for provides remedy case failure be used competitive tool hyundai packaging packaged are variety whose protects contains from production to end user eco addresses environmental issues like recycling biodegradability sus...
								

							

						
	
												
				
					
					
					
			
					
				
				
		
	

	
		





	

	
				

						

						
							
					 
							
						

						
						
						
				

														
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										Category:  Uncategorized / Uncategorized 
										
Posted on: 28 Aug 2022 | 2 years ago
										
										
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Filetype: PPTX
										
File size: 2.43 MB
										
Views: 179x
										
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Uploaded by:
										Andy yahya
											

												Andy yahya