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picture1_Service Marketing Ppt 68486 | Keegan Gm9 Ppt 10


picture2_Service Marketing Ppt 68486 | Keegan Gm9 Ppt 10 picture3_Service Marketing Ppt 68486 | Keegan Gm9 Ppt 10

 141x       Filetype PPTX       File size 1.41 MB       Source: fac.ksu.edu.sa


File: Service Marketing Ppt 68486 | Keegan Gm9 Ppt 10
Learning Objectives 1. Review the basic product concepts that underlie a successful global marketing product strategy. 2. Compare & contrast local products & brands, international products & ...

icon picture PPTX Filetype Power Point PPTX | Posted on 29 Aug 2022 | 2 years ago
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...Learning objectives review the basic product concepts that underlie a successful global marketing strategy compare contrast local products brands international and explain how maslow s needs hierarchy helps marketers understand benefits sought by buyers in different parts of world outline importance country origin as brand element list five strategic alternatives can utilize during planning process new continuum types innovation copyright pearson education ltd is good service or idea tangible attributes intangible consumer goods industrial warranties an express warranty written guarantee assures buyer getting what he she paid for provides remedy case failure be used competitive tool packaging packaged are variety whose protects contains from production to end user eco addresses environmental issues like recycling biodegradability sustainable forestry must engage senses make emotional connection enhance experience labeling consumers with various information regulations differ regarding ...
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