Chapter objective – At the end of the chapter students able to know types of strategies – You will understand guidelines for pursuing strategies –Michael Porter’s generic strategies Three Levels of Strategy in Organizations Strategy hierarchy 1. Corporate strategy: 1) growth strategy, 2) stability strategy, 3) retrenchment strategy ...
Learning Outcomes (1) • Identify alternative directions for strategy, including market penetration or consolidation, product development, market development, and diversification • Recognise when diversification is an effective strategy for growth • Distinguish between different diversification strategies (related and unrelated) and identify conditions under which they work best 7-2 Learning Outcomes ...
The Strategic Management Process Mencakup sejumlah: Komitmen Keputusan Aksi Yang diperlukan bagi perusahaan untuk mencapai: Strategic Competitiveness Sustained Competitive Advantage Above-Average Returns 2 Manajemen Stratejik? Sejumlah keputusan dan aksi yang menghasilkan formulasi dan implementasi perencanaan yang didesain untuk mencapai tujuan perusahaan/organisasi 3 Chapter 2 Chapter 2 External External Proses c ...
Learning Objectives LO6-1 Identify the three main steps of the planning process and explain the relationship between planning and strategy LO6-2 Differentiate between the main types of business-level strategies and explain how they give an organization a competitive advantage that may lead to superior performance LO6-3 Differentiate between the main ...
Homework Richview Mission Statements What are some common themes? SWOT Analysis Starbuck’s New Brew http://www.cbsnews.com/videos/starb ucks-new-everyday-brew / Let’s do a SWOT Analysis as a class SWOT Analysis Hudson’s Bay Example “From Fur to Fendi The 3 Levels of Strategy: 1.Corporate Level Strategy 2 ...
Chapter Learning Objectives After studying this chapter you should be able to: 1. Summarize the planning process and describe organizational goals. 2. Discuss the components of strategy and the types of strategic alternatives. 3. Describe how to use SWOT analysis in formulating strategy. 4. Identify and describe various alternative approaches ...
Porters 5 Forces (1979) • Content to support Year 2 Business A’ Level • Dr Ian Harris – ihh@aber.ac.uk Michael E. Porter, “How Competitive Forces Shape Strategy,” Harvard Business Review, May 1979 (Vol 57, No. 2), pp. 137-145 Learning Outcomes • Describe the five components of ...
L E A R N I N G O U T L I N E Follow this Learning Outline as you read and study this chapter. The Importance of Strategic Management Define strategic management, strategy, and business model. Explain why strategic management is important. The Strategic Management Process List the ...
Corporate Level Strategy Corporate Level Strategy A corporate-level strategy is an action taken to gain a competitive advantage through the selection and management of a mix of businesses competing in several industries or product markets. What businesses should the firm be in? How should the corporate office manage its group ...
Chapter 2 Chapter 2 The Strategic External The Strategic c External i Environment s Environment g t Management e u Strategic Intent Management t p Strategic Intent a n r t I Strategic Mission Strategic Mission Process S Chapter 3 Process Chapter 3 Internal Internal Environment Environment Strategy Formulation Strategy ...
Bab VII Bab VII Manajemen Strategis Manajemen Strategis Perusahaan Perusahaan Konsep Dasar Manajemen Konsep Dasar Manajemen Strategis Strategis •Strategi adalah rencana komprehensif Strategi adalah rencana komprehensif untuk mencapai tujuan organisasi untuk mencapai tujuan organisasi •Strategy is a comprehensive plan for Strategy is a comprehensive plan for accomplishing an ...
Current State of Affairs – 2010 Women in Corporate America and Public Accounting Women comprise more than 50 % of the US Labor Force Women hold 32% of first level manager roles in industry, 50% in public accounting Women hold 35% of mid management positions in industry, 35% in public ...
PARTNERING TO BUILD RELASHIONSHIP 4. Describe elements of customer- driven marketing strategy and 1. Explain strategic planning marketing mix LEARNING GOALS 2. Describe business portfolios and growth strategies 5. List the marketing management functions 3. Detail marketing’s role in strategic planning WHAT IS STRATEGIC PLANNING? The process of developing ...
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