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...Chapter learning objectives after studying this you should be able to summarize the planning process and describe organizational goals discuss components of strategy types strategic alternatives how use swot analysis in formulating identify various alternative approaches business level formulation corporate tactical plans are developed implemented basic operational used by organizations cengage all rights reserved may not copied scanned or duplicated whole part except for as permitted a license distributed with certain product service otherwise on password protected website classroom figure purposes guidance promotion source evaluation unified direction good motivation control provide people organization have strong effect quality other aspects serve employees an effective mechanism purpose that s why they need identification adaptation uses integration collaboration revitalization...