6 1 specify the components of sustainable competitive advantage and explain why it s important 6 2 describe the steps involved in the strategy making process 6 3 explain the ...
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...Specify the components of sustainable competitive advantage and explain why it s important describe steps involved in strategy making process different kinds corporate level strategies industry firm cengage learning resources assets capabilities processes employee time information knowledge that an organization controls providing greater value for customers than competitors can when other companies cannot duplicate a is to must be valuable rare imperfectly imitable nonsubstitutable three assess difficult because there lot uncertainty business also top managers are often slow recognize need strategic change inertia aware dissonance...