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...Chapter objective at the end of students able to know types strategies you will understand guidelines for pursuing michael porter s generic three levels strategy in organizations hierarchy corporate growth stability retrenchment business unit cost leadership differentiation focus mixed functional cont level concerned with question what are we pertains organization as a whole and combination units product lines that make it up how do compete support major departments within defines or businesses firm is should be each conducted relates society this company all its established highest they generally involve long range time horizon on entire such issues basic character capability competence direction which develop activity nature internal architecture governors structure relationships sector competitors wider environment usually fit main categories...