Chapter 2 Principles of Internet Marketing • Internet Marketing Defined –The process of matching the products and services to the needs and wants of the consumers through communications online –Sometimes referred to as emarketing (electronic marketing) –In ...
Agenda •The international marketing concept •A brief introduction of international marketing environment •Major obstacles in international marketing •Stages of international marketing involvement International Marketing •It refers to marketing carried out by companies overseas or across ...
Learning Objectives • After studying this module, you should be able to: – Explain the role of ethics in marketing – Use ethical standards to solve problems – Apply knowledge to marketing case studies – Understand marketing’s multiple responsibilities ...
Agenda Introduction Overview of Marketing Principles’ Problems and Solution Synergistic Integration of the Four Marketing Principles Temporal Interconnections Micro-Macro Duality Building Marketing Analytics Capabilities Data Capabilities Methodological Capabilities Executing Marketing Strategies Customer-Centric Approach Continuously Iterating and Improving Executing a Marketing ...
Marketing Essentials: Unit 2 Unit code R/508/0486 Unit type: Core Unit level 4 Credit value 15 TQT 150 Unit Description Introduction This unit is designed to introduce you to the principles of marketing, enabling you to develop a basic marketing ...
Sustainable Industrial Areas: our key words Sustainable industrial areas: network of SMEs managed through common and shared patterns and located in sustainable equipped areas Blue economy principles: the sustainable industrial areas are based on the same principles of blue economy ...
UBSUP Social Marketing: Concept development What is social marketing? “Social Marketing is the process of influencing human behavior on a large scale, using marketing principles for the purpose of societal benefit rather than commercial profit.” (Pamela Mae, 2001) ...
1. Meaning of International Marketing. • International Marketing: is the performance of business activities designed to plan, price, promote, and direct the flow of a company’s goods and services to consumers or users in more than one nation for ...
Student Discipline Be punctual to the lecture Excuse the lecturer in case want to be late or leave the class early Maintain required level of attendance to sit for the final exam Keep your mobile phones switched of Learning Outcomes ...
Scope of Marketing Everything around you Think of purchases you have (or have not) made How does a business influence your purchases? Southwest Airlines Marketing The process of planning, pricing promoting, selling and distributing ideas, goods, or services to create ...
Structure of the Presentation Background Aim & Scope APMC Marketing Chain Legal Analysis Areas/Sources of Anti-Competitive Practices Survey Constraints Identified Economic Benefits due to “competition” Policy Recommendations 2 Background Agriculture is one of the major driving forces of ...
What is web analytics? • Web analytics is the objective tracking, collection, measurement, reporting and analysis of internet data to optimize websites and wen marketing initiatives. DAA (2005) Performance Metrics Framework • Measurements for assessing the effectiveness of internet marketing ...
Marketing authorisation: Main principles (1) European Patients’ Academy on Therapeutic Innovation A medicinal product may only be placed on the market in the European Economic Area (EEA) after a marketing authorisation (MA) has been issued by the competent authority of ...
• | Online marketing comprises not only advertising that is shown on websites, but also other kinds of online activities like email and social networking. • Online/ Internet marketing is digital meaning that it is electronic information that is transmitted ...
What is Social Marketing? “The application of commercial marketing technologies to the analysis, planning, execution, and evaluation of programs designed to influence the voluntary behavior or target audiences in order to improve their personal welfare and that of their ...
Agenda Introduction Approaches for Managing Sustainable Competitive Advantage Evolution of Sustainable Competitive Advantage in Marketing Customer Equity Perspective Customer Experiments Framework for Managing Competitive Advantage Inputs to the Sustainable Competitive Advantage Framework Outputs of the Sustainable Competitive Advantage Framework Process ...
Learning Outcomes 3-1 Explain the determinants of a civil society 3-2 Explain the concept of ethical behavior 3-3 Describe ethical behavior in business 3-4 Discuss corporate social responsibility 3-5 Describe the arguments for and against social responsibility 3-6 Explain cause-related ...
OUR PROFILE • Merero Healthcare Services is a 100% Black female owned consulting company, which consists of a team with expertise in various facets of the Sales, Marketing and Human Resources fields. • Our aim is to provide our clients ...
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