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picture1_Marketing Ppt 67428 | Marketingstrategychapter04 4


picture2_Marketing Ppt 67428 | Marketingstrategychapter04 4 picture3_Marketing Ppt 67428 | Marketingstrategychapter04 4

 136x       Filetype PPTX       File size 2.49 MB       Source: foster.uw.edu


File: Marketing Ppt 67428 | Marketingstrategychapter04 4
Agenda Introduction Approaches for Managing Sustainable Competitive Advantage Evolution of Sustainable Competitive Advantage in Marketing Customer Equity Perspective Customer Experiments Framework for Managing Competitive Advantage Inputs to the Sustainable Competitive ...

icon picture PPTX Filetype Power Point PPTX | Posted on 28 Aug 2022 | 2 years ago

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...Agenda introduction approaches for managing sustainable competitive advantage evolution of in marketing customer equity perspective experiments framework inputs to the outputs process takeaways case palmatier all competitors react persistent efforts by firms market copy and innovate such that constitutes a third challenge managers confront thus when develop their strategies they need consider customers heterogeneity dynamism but also anticipate reactions now future be able build barriers hold up against sustained assaults termed advantages sca typically firm must establish position with targeted group before can an around four first principles may most difficult execute building scas is key since art war teaches us rely not on likelihood enemy s coming our own readiness receive him chance his attacking rather fact we have made unassailable sun tzu example tesco uk grocery giant world largest retailer expanded other markets including failed worked those introduced large stores massive a...
								

							

						
	
												
				
					
					
					
			
					
				
				
		
	

	
		





	

	
				

						

						
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										Category:  Uncategorized / Uncategorized 
										
Posted on: 28 Aug 2022 | 2 years ago
										
										
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Filetype: PPTX
										
File size: 2.49 MB
										
Views: 136x
										
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