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picture1_Marketing Ppt 67430 | Marketingstrategychapter09 4


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File: Marketing Ppt 67430 | Marketingstrategychapter09 4
agenda introduction overview of marketing principles problems and solution synergistic integration of the four marketing principles temporal interconnections micro macro duality building marketing analytics capabilities data capabilities methodological capabilities executing ...

icon picture PPTX Filetype Power Point PPTX | Posted on 28 Aug 2022 | 3 years ago

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...Agenda introduction overview of marketing principles problems and solution synergistic integration the four temporal interconnections micro macro duality building analytics capabilities data methodological executing strategies customer centric approach continuously iterating improving a strategy using first takeaways palmatier is becoming more complex discipline its to has evolved dramatically over last six decades from being peripheral function that managed discretionary spending outside vendors key component firm s overall business responsible for billion dollar budgets as result each every decision become these developments point an exciting future many opportunities field yet this exponential rise approaches techniques also presents dilemma managers since it very hard know what or method applicable in specific situation evolution analytic targeting beyond availability limited expansive scanner crm mobile survey panel syndicated by industry journey internet search clickstream simple...
								

							

						
	
												
				
					
					
					
			
					
				
				
		
	

	
		





	

	
				

						

						
							
					 
							
						

						
						
						
				

														
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										Category:  Uncategorized / Uncategorized 
										
Posted on: 28 Aug 2022 | 3 years ago
										
										
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Filetype: PPTX
										
File size: 1.00 MB
										
Views: 131x
										
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										Andy yahya
											

												Andy yahya