E-MARKETING Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably Electronic marketing has been described simply as ‘achieving marketing objectives through applying digital technologies’ Identifying – how can the Internet be used for marketing ...
Modul 10 • The task 02: TATAP MUKA & PRESENTASI Week •An Essay: dari 10 Premis- premis - 10 Theory SDL Dr Wilhelmus Hary Susilo 2019 08/28/2022 2 MARKETING STRATEGY SCENARIO BUILDING (Ferdinand, 2020) PILLAR OF GENERAL THEORY ...
Integrated Marketing Communication (IMC) Sale Promotion Event Advertising Marketing Packaging Direct & Brand Marketing Designing /Online Marketing Customer Public Relationship Relations Management (CRM) Point of Purchase (POP) IMC At a Glance Advertising • Create awareness • Through mass media ...
MANAJEMEN PEMASARAN (01) (MARKETING MANAGEMENT) Referensi: Principle of Marketing (2012) by Philip Kotler & Gary Amstrong RATHOYO RASDAN 4-BAB PENTING BAGI MAGISTER MANAJEMEN (PADA KESEMPATAN INI HANYA BASIC-NYA) 1.Introduction and Overview of Marketing 2.Marketing: Creating and Capturing ...
FORMAT OF THE EXAMINATION • The examination will consist of a two hour paper . • The total mark for the examination is 70 marks. • This examination will be based on the prescribed book, the study guide, and all assignments ...
why use digital marketing? why use digital marketing? what is ‘digital marketing’ Digital marketing, also know as online marketing, web marketing and e- marketing, is in its simplest form the promotion of a product or service using the internet ...
Learning Objectives Web Marketing Strategies The Four Ps of Marketing Relationship of trust, complexity, and Media choice Market Segmentation: Three categories. Segmentation Using Customer Behavior: Usage-based market segmentation (three categories) Customer Relationship Intensity (five stages customer life cycle) Customer Acquisition: ...
Learning Outcomes (slide 1 of 2) 7-1 Describe business marketing 7-2 Describe trends in B-to-B Internet marketing 7-3 Discuss the role of relationship marketing and strategic alliances in business marketing 7-4 Identify the four major categories of business market customers ...
1 . 2 1 n o The Sales Function i t c e S • Explain the purpose and goal of the selling function. • Discuss how selling is related to the marketing concept. • Describe Customer Relationship Management. • Analyze ...
Learning Outcomes 12-1 Discuss the importance of services to the economy 12-2 Discuss the differences between services and goods 12-3 Describe the components of service quality and the gap model of service quality 12-4 Develop marketing mixes for services 12-5 ...
Are you green?? 2 INTRODUCTION Concern about environment-public issue. Positive change within consumer's behavior. Green revolution-prevent further damage. Green marketing tools-eco-label, eco-brand, environmental advertisement. Switch consumer’s actual purchasing behavior to buy environmental friendly products. Consumer’s behavior- vary ...
PERTEMUAN MATERI 05 Dr Wilhelmus Hary Susilo 2019 08/28/2022 2 Modul 05 week 05 Dr Wilhelmus Hary Susilo 2019 08/28/2022 3 LITERATURE RIVIEW Midle Range Theory 01 Dr Wilhelmus Hary Susilo 2019 08/28/2022 4 II. Midle Range Theory Midle Dr ...
Learning Objectives In this chapter, you will learn: • How firms use product-based and customer-based marketing strategies • Strategies for communicating with different market segments • To identify customer’s characteristics as they move through the customer relationship life cycle ...
Treatment Strategic communicators need to become less reliant on traditional marketing tactics and pursue more aggressively a new generation of tools • Traditional marketing is not going away • Must be complemented by emerging strategic communication techniques 1. Integrated Marketing ...
1. Introduction: How has marketing changed? “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” - (American Marketing Association website ...
Define: Competitive Advantage – the set of unique features of a company and its products that are perceived by the target market as significant and superior to the competition. Positioning – developing a specific marketing mix to influence potential customers&rsquo ...
Learning Outcomes 15-1 Discuss the role of promotion in the marketing mix 15-2 Describe the communication process 15-3 Explain the goals and tasks of promotion 15-4 Discuss the elements of the promotional mix 15-5 Discuss the AIDA concept and its ...
Meaning: It is an organization consist of human beings working together for the effective marketing of products manufactures by the firm or the products purchased for resale. Need for Sales organization: To create demand . Keeping enough stock by looking at ...
PPT - Power Point | 0.16 MB | Free Download
