Integrated Marketing Communication (IMC)
                                   Sale 
                                  Promotion
                         Event              Advertising
                        Marketing
                    Packaging                    Direct 
                      &           Brand         Marketing
                    Designing                   /Online 
                                                Marketing
                                            Customer 
                         Public             Relationship 
                        Relations           Management 
                                             (CRM)
                                  Point of 
                                  Purchase 
                                   (POP)
             IMC At a Glance 
            Advertising
            • Create awareness
            • Through mass media i.e. TV, printing, radio
            Public Relations
            • Build positive image for org., product, or brand
            • Through column in the magazines or newspaper, press conference,  
            or CSR activities
            Sales Promotion
            • Increase sales volume
            • Through discount, free sample, premiums, sweepstakes 
             IMC At a Glance 
            Direct Marketing/Online Marketing
            • Personal and group contact
            • Through direct mail, e-marketing (E-mail), SMS, MMS, social media
            Customer Relationship Management (CRM)
            • Create brand loyalty
            • Through newsletter, community or membership activities
            Point of Purchase (POP)
            • Remind & stimulus customer purchase 
            • Through push girl, shelf talker, product display or sampling, beauty 
            advisor
    Definition of Event Marketing
  • “Event Marketing is the tool to bring your brand to life, 
   giving the total brand experience to your target consumers”
                        Unilever
  • “Event Marketing is the tool to communicate the 
   uniqueness of the particular brand which effectively 
   generates the brand experience that could be 
   acknowledged through 5 sensory of target consumers”
                  Kreingkrai Kanjanapokin 
                 (Event Expert in Thailand)
     Roles of Event Marketing
  • Create brand experience
  • Deliver any messages
  • Gain more attention from specific target
  • Lead, support and amplification for any 
   Integrated Marketing Communication (IMC) 
   tools