Sustainable Industrial Areas: our key words Sustainable industrial areas: network of SMEs managed through common and shared patterns and located in sustainable equipped areas Blue economy principles: the sustainable industrial areas are based on the same principles of blue economy that are systemic approach, closure of cicles, symbiotic processes. Green ...
Marketing Channels What is a marketing channel? Intermediaries Transactional role Logistical role Facilitation role Marketing Channels- B2C Schwan’s General Mars Mansar Motors Products Agent Wholesaler Wholesaler Retailer Retailer Retailer Consumer Consumer Consumer Consumer Marketing Channels- B2B IBM Caterpillar Stake Harkman Fastener Electric Agent Agent Industrial Industrial Distributor User Industrial ...
Research Inspiration... Aim and Structure Aim: Conceptual Paper – Present idea based on postmodern approach to B2B marketing for further research and investigation • B2B Marketing – From transactions to the ‘modern’ network • Alibaba’s “community of friends” • Postmodern turn for B2B? • Impact for the ...
What is a Market? A market are those who have: A need or desire, and The ability to pay, and The willingness to buy (soon) Target Market A target market are those who: Are grouped within a market by what they have in common Are the customers the business seeks ...
Business Analytics (Business) Analytics is the use of: data, information technology, statistical analysis, quantitative methods, and mathematical or computer-based models to help managers gain improved insight about their business operations and make better, fact- based decisions. Examples of Applications Pricing setting prices for consumer and industrial goods, government contracts, and ...
Survey Kepuasan Pelanggan – Ditstandalitu Direktorat Standardisasi dan Pengendalian Mutu Kementerian Perdagangan Prepared by Prepared for Preliminary Report Agustus 2017 Table Of Content About Project Back Ground Methodology Findings Recommendation 3 Kinas Consulting | Who We Are Introduce | Full-Service Marketing Research Kinas Consulting Indonesia is a local Full-Service Marketing ...
PERTEMUAN MATERI 05 Dr Wilhelmus Hary Susilo 2019 08/28/2022 2 Modul 05 week 05 Dr Wilhelmus Hary Susilo 2019 08/28/2022 3 LITERATURE RIVIEW Midle Range Theory 01 Dr Wilhelmus Hary Susilo 2019 08/28/2022 4 II. Midle Range Theory Midle Dr Wilhelmus Hary Susilo 2019 08/28/2022 5 The foundations of relationship ...
Basic Product Concepts The product “P” of the marketing mix is at the heart of the challenges and opportunities facing global companies today: • Management must develop product and brand policies and strategies that are sensitive to market needs, competition, and company ambitions and resources on a global scale ...
Responsibilities of salesperson is to conclude a sale successfully.. Identification Presentation of consumer and need demonstration Negotiation Handling objection Closing the sales Sales people also implementing sales and marketing strategy Prospecting • More important in Industrial selling than retails • The prospect of identifying prospect : Lead Generation • Problem ...
Learning Objectives 1. Review the basic product concepts that underlie a successful global marketing product strategy. 2. Compare & contrast local products & brands, international products & brands, and global products & brands. 3. Explain how Maslow’s needs hierarchy helps global marketers understand the benefits ...
Definition of Product Product is a complex of tangible and intangible attributes ,including packaging, colour manufactures prestige and manufacturers and retailers services, which the buyer may accept as offering satisfaction of wants or needs.W.J.STANTON Classification of Product 1. Consumer product: * Convenience product * Shopping product ...
Learning Objectives 1. Review the basic product concepts that underlie a successful global marketing product strategy. 2. Compare & contrast local products & brands, international products & brands, and global products & brands. 3. Explain how Maslow’s needs hierarchy helps global marketers understand the benefits ...
PPT - Power Point | 2.15 MB | Free Download
