Learning Outcomes 1 Understand the importance of strategic planning 2 Define strategic business units (SBUs) 3 Identify strategic alternatives and know a basic outline for a marketing plan 4 Develop an appropriate business mission statement 5 Describe the components of ...
What is Strategic Planning? Strategic planning is the art of creating specific business strategies, implementing them, and evaluating the results of executing the plan, in regard to a company’s overall long-term goals or desires. It is a concept that ...
Learning Outcomes (slide 1 of 2) 2-1 Understand the importance of strategic planning 2-2 Define strategic business units (SBUs) 2-3 Identify strategic alternatives and know a basic outline for a marketing plan 2-4 Develop an appropriate business mission statement 2-5 ...
Manajemen perusahaan swasta, pemerintah dan organisasi lain serta perusahaan manufaktur dan perusahaan jasa beroperasi dalam kondisi tidak pasti atau menghadapi risiko. Salah satu fungsi yang penting dalam perusahaan adalah FORECASTING (PERAMALAN). Ramalan adalah titik awal untuk perencanaan. Tujuan peramalan adalah ...
Bachelor of Business The Bachelor of Business has been developed to ensure you graduate job ready, with the core business knowledge and skills required to move into management roles in large organisations or become an entrepreneur and launch your own ...
EXECUTIVE SUMMARY It summarises the key points of your Business Plan – what will you be focusing on over the next year? • • • • • • Strengths Weaknesses PEOPLE AND PERSONAL PROFILE What are your strengths and weaknesses ...
STRATEGIC MANAGEMENT IN ACTION: PROCESS • Corporate Strategies • Decided in the beginning • Developed over time • Overall vision • Mission(s) • Corporate and Competitive Strategies • Competitive advantages discovered thru implementation • Use SWOT Analysis • Exploit possible ...
Survey Kepuasan Pelanggan – Ditstandalitu Direktorat Standardisasi dan Pengendalian Mutu Kementerian Perdagangan Prepared by Prepared for Preliminary Report Agustus 2017 Table Of Content About Project Back Ground Methodology Findings Recommendation 3 Kinas Consulting | Who We Are Introduce | Full-Service ...
• Planning as Part of the Business Operation Planning is a process that never ends. • A preliminary business plan which finalizes over time. There are many different types of plans which all contribute to the business operation. • Financial ...
Curriculum Vitae Nama: Ir. Mhd. Yamin Siregar, MM S-1 : USU, lulus1989 S-2 : Magister Manajemen (MM) Prasetiya Mulya Business School Jakarta, lulus 2006 Pengalaman kerja : 1991-2012 : Praktisi di bidang Sales, Marketing, Management di perusahaan PMDN & ...
Introductory Scenario: Introductory Scenario: Bring on the Buzz Bring on the Buzz Procter & Gamble creates buzz for Charmin • Enjoy the Go! Campaign • A dozen support agencies involved • Created on site “go teams” who greeted ...
Chapter Questions • What is a brand and how does branding work? • What is brand equity? • How is brand equity built, measured, and managed? • What are the important decisions in developing a branding strategy? ESPN: A Strong ...
Learning Objectives After studying this chapter, you should be able to: 1. Explain companywide strategic planning in its four steps 2. Discuss how to design business portfolios and develop growth strategies 3. Explain marketing’s role in strategic planning and ...
CHAPTER ONE 1. OVERVIEW OF STRATEGIC MARKETING Concept of Strategic Marketing Strategic marketing management is a system designed to help management both precipitate and make strategic decisions, as well as create strategic visions. A strategic decision involves the creation, change ...
Why Establish team credibility Sell the project New project Pilot project Support design trade-off decisions Define evaluation metrics What is the business case? Alignment: How does the project fit into organization goals? Impact: Where does the project impact organization processes ...
Who Am I? Name : Ananda Sabil Hussein Home : Griyashanta K212 Malang Telp : Edu : 1. BEc (Hons) Management FE-Unibraw 2001 – 2004 2. Master of Commerce in Strategic Marketing, University of Wollongong Australia 2005 – 2006 Today&rsquo ...
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